PAR - ARCHITECTURE
BRANDING STRATEGY & DESIGN
Founded in 2019 by two experienced Portuguese architects, based in Geneva, Switzerland, PAR is a studio of architectural design, urban planning and customized interior design. The challenge was to create a strong yet minimalist visual identity that would be applied to different communication materials.
Inspired by the meaning of the word "par" (which in portuguese means "pair"), and considering the essence of the brand - founded by 2 architects, the human forms were combined with the triangle form, symbol of perfection and balance, resulting in a simple, minimalist logo with a strong presence, which conveys, at the same time, a young but professional image.